Heineken has been brewed in Amsterdam since 1864 and the original brewery on Stadhouderskade is now home to one of the city's most visited attractions. The Heineken Experience is where the brand's full story comes to life.
Gerard Adriaan Heineken bought a small Amsterdam brewery in 1864 at the age of 22. Three years later, production moved to the Stadhouderskade site on the edge of the canal belt that would become the company’s home for over a century. Until they needed to move to a bigger facility.
Today Heineken is one of the most recognisable beer brands in the world, active in over 190 countries and one of the main sponsors of UEFA Champions League, Formula 1 and the Rugby World Cup. The Amsterdam brewery is where that story started, and the experience is built around telling it.
The Heineken Experience opened in 2001, but the company has invested consistently in keeping it modern, with new installations, updated rooms, and without losing the original parts like the brewery hall. Making it one of the most visited attractions of the city.
The Heineken VIP Tour is a 2.5-hour guided tour of the Heineken Experience, led by a personal guide and with around 10 participants per group. The tour takes you also into areas not open to general visitors, including the Heritage Quarter with a private collection of around 120,000 archive objects and one of two hidden bars where you will taste 5 premium Heineken beers, paired with snacks matched to each beer.
The Heineken Experience is a self-guided interactive tour through Heineken's original Amsterdam brewery, built in 1867. The tour takes you through the full brewing process, the brand's history and a series of immersive exhibits. In addition you get access to the rooftop and entry to Heineken Studio, where Heineken experiments with new brews. Entry includes the full base tour and 3 drinks.
The Heineken Experience is a self-guided interactive tour through Heineken's original Amsterdam brewery, built in 1867. The tour takes you through the full brewing process, the brand's history and a series of immersive exhibits, and ends with two cold Heineken beers. A good choice for visitors who want to learn about this iconic beer in a entertaining way.
